PlayEmbedVideo

MotherTree

"At the hub of a forest’s mycorrhizal network stands the larger, older trees that rise above the forest.
These are the MotherTrees.
Through this network of fungal threads, the MotherTree is connected to all the other trees in the forest and may manage the resources of the whole plant community."

 

Liggande_web_2


MotherTree 105 is the first all-female community developed freeride ski on the market, and behind the MotherTree-project is an initiative by InspireUs and Extrem Skis who both recognised the lack of skis developed by and for female skiers. From the point of view of InspireUs this was clearly seen through the ever ongoing discussion about skis and equipment amongst the participants at the InspireUs camps.

Through the community of InspireUs there is a close relationship between the developers and the target group throughout the process. Thanks to this opportunity for close feedback there was from the very start a great hope in developing the best female freeride ski there is, and halfway through it´s first winter at the mountain it looks like we did succeed in that!

At ISPO Munich 2017, MotherTree 105 won an ISPO award in the category offpist-ski.
ISPO is the world’s largest international multi-segment exhibition for the sports industry.

 

“Vi känner doften av snö någonstans där borta i fjärran och det betyder möjligheter för Dig! För innan vintern lägger sitt fasta grepp om bergen så är vi på jakt efter en ambassadör för vår InspireUs x Extrem skis collab – MotherTreeSki.

Inför denna säsong får MotherTree 105 sällskap av lillasyrran MT 95 på berget och i samband med detta söker vi efter dig som är den bästa ambassadören för denna uppsättning lagg att shredda runt med på berget.
MT 95 är den perfekta allmountainskidan som passa lika bra i pistens manschester vid liftöppning som på toppturen i kombination med en techbindning.
MT 105 är en dam som inte viker sig i första taget, men utan att för den sakens skull ge kompromissa på kvickheten när det ska svängas snabbt i den lite för tighta skogen. En kompis att utvecklas med varje sig det gäller att åka djupare snö eller droppa större klippor helt enkelt.”

Låter det som nåt för dig?
Skriv till oss och berätta om dina planer för vintern, vad du skulle ta med dessa två nya kompisar på för äventyr och hur du skulle låta resten av världen få ta del av era gemensamma berättelser.
Två par lagg mot att vi får ta del av vad ni har för er – simple as that!

Skicka med bilder, länkar till videos och eventuella konton på sociala media senast 30 september.
info@inspireus.se

 

Stage 1
Spring 2016
The start of the development process, where a group of female skiers of different professions are invited to test skis of different types.
The skiing is followed by brainstorming and discussions to decide to the geometry, riding properties, length and design of the first prototypes of the skis being built at the Åre ski factory.

Stage 2
Winter 2017
At the InspireUs camps of winter 2017 all participants have the chance to test the prototypes to compare, discuss and express their opinions of the skis.
This is the biggest part of the development process, including potentially hundreds of female skiers.

Stage 3
Summer 2017
All information from the testing of the prototypes is collected and put into one final pair of skis that are drawn and built at the Åre ski factory.

Stage 4
Fall 2017
MotherTree hits the stores!
At this stage you can purchase your own pair at extremskis.com

InspireUs is the biggest community in Sweden connecting female athletes in action and lifestyle sports. Since 2012 they have arranged activities for these girls in form of camps, travel and even through the blog inspireus.se.
All in the aim to spread the inspiration in sports where male standard often is at stage.

 

Extrem Skis develops and builds all-mountain and freeride skis for the premium segment at their own factory in Åre, Sweden and has done so since 1981. The skis have received several international awards such as ISPO Gold Award Winner 2014/15 and Ski of the year at the French Ski Labo 2016/17.